Tuesday, 22 February 2011

The Alchemy Records Festival (Turin, Italy) June 2011

The Alchemy Records Festival and Competition
June 11th, 2011 in Cavour, Italy

(Turin, February 21st 2011) Underground electronic music fans can finally start mapping their summer festival route with Mauro Picottoís announcement of the Alchemy Records Festival: Italyís first open-air underground festival in the countryside near Turin on June 11th, 2011. Ambitious music producers also have reason to celebrate as Mauro officially opened the Alchemy Records Festival Competition for entries on February 19. Finalists will be awarded a recording contract, the chance to perform at the Alchemy Records Festival and ongoing promotional support from Mauro, Meganite and Alchemy Records. "There are a lot of new people out there who streak across the scene like a meteorite. I want to catch one of those meteorites and help them become a star!" says Mauro.

The Alchemy Records Festival

Mauro and his label Alchemy are organizing Italyís very first open-air underground electronic music festival in Mauroís hometown of Cavour (The nearest airport is Turin Caselle for those who want to book early!). The lineup will be typical Alchemy ñ a magical and transformative mix of world famous DJs and experimental performance artists together with emerging talent arising from the competition. An underground techno Woodstock meant to take clubbers on a musical journey of discovery in the heart of Piedmont. "I want to bring the young people to the country and offer producer/DJs with talent the same luck I had,ì says Mauro. His vision is for the festival to be a launchpad venue for the next generation of hot talent. In fact, this could be a life changing event for the winners who will have a chance to show the world what they can do. The Alchemy Festival is also Mauroís tribute to the town where he first started mixing tracks using a turntable and a portable radio. "I used to drag my portable radio to the turntable and had to finish mixing the track before the song came to an end,ì recalls Mauro. "Weíve got way more technology now but the spirit is the same!" 

The Alchemy Records Festival Competition

The Alchemy Records Festival Competition is backed by Mauro and his label Alchemy Records and managed by FOEM, in cooperation with SoundCloud. Music producers from around the world are invited to submit their finest original Techno/Techhouse tracks. The originality and quality of the music will be what separates the first round winners from the crowd. But having a great track is just the beginning: In stage two the artists will have to prove they have the charisma to play live in front of thousands of people. ìThatís definitely going to be the X-Factor that makes this festival unique,ì says Mauro. The lucky winners will be flown to the Alchemy Records Festival and have their track released on Alchemy Records. Just imagine playing next to some of the worldís top stars with a contract in your pocket and your own place in the media spotlight. Is this your dream? Then make it happen! The Alchemy Records Festival Deadline for submissions is April 15th, 2011 and winners will be announced in May. There will be no fee for submitting a track and winners can expect some serious prizes:

Winning tracks released on Alchemy Records

Top winners will be flown to the Alchemy Records Festival near Turin, Italy(including flight + hotel costs)

A fine slot to perform live at the Alchemy Records Festival

The artist with the best performance at the festival wins the brand-new Cubase 6 music production system from Steinberg óthe perfect tool for professional aspirations

Full international support by Mauro Picotto, Alchemy Records and Meganite

The Grand Winner also receives a yearly Pro Account on SoundCloud, runners-up will receive yearly Lite Accounts
Beatport vouchers worth Ä 200 for the Grand Winner and Ä 50 for one runner up

Mauro says they are looking for tracks that embody the Alchemy philosophy: "Alchemy is about club music with character. Music that is not anonymous. I donít like to follow the ship. I like to make my own journey.ì

The Alchemy Competition deadline is April 15, 2011

Mauro Picotto: The Alchemist

Mauro Picotto is one of the world's most important producers of electronic music. He is also counted as one of the world's leading DJs. Mauro has released massive tracks including Bakerloo Symphony, Iguana and Komodo, though his fame is mainly due to Lizard, a track that turned into a musical style, receiving awards and accolades from all territories, and pushing Mauro to the Olympus of the Top 10 most popular DJs in the world. In 2001 he left Media records to create Bakerloo and the label Alchemy.  In 2003 Mauro Picotto created Meganite - Electronic Music Lifestyle - a successful club party linked to the worldís best contemporary DJs. Mauro Picotto has released over 600 productions and numerous remixes, and to date has sold over six million copies worldwide. Mauro was the first DJ ever to play live at Top of the Pops UK and has performed in all the major dance music events, from Love Parade to Creamfields, MTV Festival, Winter Olympics in Turin, Ultra Music Festival, Time Warp and Awakenings. In 2011 Mauro  will release his new album ' TwentyEleven' . 

Personal Invitation from Mauro

    Official invitation to the Alchemy Festival by Mauro Picotto 

Line-up and ticket information to be announced soon.

Click here to go directly to the competition

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